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Ramesh Iyengar

Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh began his career 32 years ago at Lintas India. Later he joined Trikaya, and in a span of 8 years he quickly rose to be a part of the top management team of India’s most creative agency of its time - Trikaya Advertising, which then became Grey India. After learning Direct Marketing with Grey Direct, New York in 1987, he returned to set up Trikaya Grey Direct, India In 1991 he founded Select Direct Marketing - his own DM agency, which remains a leading independent Direct Marketing agency in India. Ramesh has championed many successful direct marketing campaigns over the past 22 years, and he has developed a robust model that evangelises CRM: Select Relationships- CRM to C reate , R etain and M aximise. Ramesh has advised leading companies such as Shoppers Stop, HSBC, ICICI Bank,, Aamby Valley City, Citi Wealth Advisors, Bajaj Electricals, Godrej Interio, Pru ICICI Bank,, HLL,IDBI Federal Life Insurance, Idea Cellular, Weekender Fashions & Tata Sky. Other Accolades: Ramesh has been an International Juror at Cannes Lions Awards for Direct Marketing in 2005 and 2010. Ramesh received the very first Gold EMVIE for Media Invention in 2000, for his Direct Marketing concept called LOCATOR. In 2007 Ramesh was invited as Chairman of Jury for The Loerie Awards, South Africa, to award Experiential Marketing. In 2008 and 2010 he was the Chairman of Direct Jury at the GoaFest, India. He has also been a juror for several years on EFFIES - the International Award for Effectiveness, and the coveted ABBIES awarded by The Advertising Club Bombay. Ramesh is an ardent teacher and has taught CRM at leading management institutes such as XIC, IIMA, IGTC, NMIMS, Northpoint, etc. He can be contacted on iyengarramesh@selectdirect.in
Thursday, February 19

19:30 IST