Mr. Vinay Bhatia has joined Shoppers' Stop Limited 5 and half years back as Customer Care Associate & Senior Vice President - Marketing & Loyalty. As part of this role, Mr. Bhatia is responsible for all Consumer Marketing for the Shoppers Stop brand, both Mass Media & Direct Marketing. He also handles the Analytics Portfolio at Shoppers Stop. He comes with a 20 year experience in Sales & Marketing across various product categories. His experience includes FMCG (Lintas Advertising & Marico Industries Ltd), Consumer Durables (Asian Paints & Blowplast), and Services (Pantaloon Retail). Prior to joining Shoppers Stop, Mr. Bhatia was Chief Marketing - Value Retail at Pantaloons Retail handling marketing for value formats like Big Bazaar & Food Bazaar. Mr. Bhatia has completed his Master of Management Studies from Sydenham Institute of Management, Bombay University. Prior to which he has done his Bachelor of Science in Statistics from St. Xavier's College, Mumbai.