avatar for Sridhar B

Sridhar B

United Spirits Ltd.
Chief Digital Officer

Sridhar, ventured into digital stream not knowing where the waters would take him, way back in 2006.

In the last 9 years, he has had experience working for a start up and now with world’s largest alcohol beverages company USL-DIAGEO. As a Chief Digital Marketing Officer, his mandate is to infuse digital technology at every sales and marketing operations and positively impact ROI. A keen advocate of all things tech, Sridhar has kept digital at the heart of all campaigns – from luxury scotches to popular whisky brand portfolios. Integrating offline-online as a single cohesive marketing unit, remains his most definitive challenge. Sridhar is also a member of the Digital Expert Panel  of Global Alcohol Producers Group (GAPG), drafting the digital guidelines and code of conduct for alcohol beverages companies across the world. During IPL season, he is also the Marketing Head of Royal Challengers Bangalore cricket team and oversees all operations – from digital assets and online ticket sales to in-stadia branding and communications. On weekends, Sridhar loves to sweat over  badminton and relaxing with some good reads.