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Rishi Piparaiya

Aviva India
Director - Marketing and Direct Sales
Mumbai

Rishi Piparaiya is the Director of Marketing and Direct Sales at Aviva India. He is responsible for driving marketing and brand strategy, online and direct sales, product development, digital initiatives, analytics, new alliances and training. Under his leadership, Aviva India has grown to be a market leader in the child as well as online insurance space. He has created some of the most innovative, award-winning brand and activation campaigns leveraging brand ambassador, Sachin Tendulkar. Prior to this he was the Head of Bancassurance at Aviva where he was responsible for driving sales through bank partners and alliances and built an industry leading franchise. Prior to joining Aviva in 2008, Rishi was heading the $30 million revenue Insurance business and the product & marketing groups for all Citi India liabilities products. In this role, Rishi also managed the customer segments including Citigold wealth management. Under his aegis, Citi India was recognized as the Best performing Insurance franchise and the most Innovative Insurance franchise across Citi (Asia-Pacific). He was also responsible for establishing Citi India as one of the top 5 bancassurers in the country. Rishi has also had stints as the Strategy Head of Consumer Banking at Citi India, as part of the International Strategy team at Citigroup New York, with Banco Santander Central Hispano in Madrid and as a dotcom entrepreneur. Rishi has an MBA from Cornell University, New York and completed his undergraduate education in Economics and Electrical Engineering from University of Rochester, New York. Rishi is also the author of Aisle Be Damned, a best-selling humor book on the nuances of air travel.