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Wednesday, February 18
 

10:00

Where marketing goes wrong - and how to get it right

Advice from the man “who knows more about Direct marketing than anyone in the world”

What is a “meaningful customer experience”?

Drayton will reveal how he learned when he first came to India in 1987. With some wise advice in a video from advertising wizard David Ogilvy.

Which of the four pillars of marketing success matter most? Where do marketers make costly mistakes. 

1.       Can your focus on creativity, innovation and design kill your profits?

2.       Big data, small data? Which matters most? But only if you know how to use it.

3.       Why all the fuss about content? What does it really mean.

4.       Is technology always a blessing? Can it be a curse? 

  • Drayton sells to and advises thousands of followers all over the world.
  • He has worked with many of the world’s great brands. 
  • What he tells you is based on financial results, not theory.
  • You get practical advice that you can act upon the very next day.

Speakers
avatar for Drayton Bird

Drayton Bird

Founder, Drayton Bird Associates
In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt. Advertising immortal David Ogilvy stated that “Drayton Bird knows more about direct marketing than anyone else in the world”. Sir Martin Sorrell, CEO and founder of WPP, the world’s largest advertising and marketing services... Read More →


Wednesday February 18, 2015 10:00 - 10:30
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

10:45

Official Expo Inaugration & Walk
Wednesday February 18, 2015 10:45 - 11:00
Expo & Innovation Zone Radisson Blu Plaza,Mahipalpur Extension NH-8, New Delhi- 110037.

11:15

Data and Performance Marketing Conference- Day 1
Numbers, statistics, figures – technology today has given us access to more research findings and data than we ever imagined. But what does that imply for us in the marketing universe? Do we now become ‘hard’ marketers, where every marketing action we plan to execute is driven by analytics, or is marketing still about winning people’s emotions? Again, while technology may have given us a wide range of data to work with, how much of it is really relevant, and where do we source this data from – in-house or externally? At the Data and Performance Marketing Summit, allow yourself to explore different facets of this very interesting and debatable topic, by listening to what stalwarts across the industry have to say on the data-driven trend of marketing.

Key Takeaways:
  • How Big Data today forms a core base for marketing decisions today.
  • Why the future of marketing lies in the integration of data and creativity, and how to balance hard data and gut emotion when planning your marketing strategy.
  • Harnessing technology to effectively engage and nurture your customers throughout the Consumer lifecycle.
  • How to effectively find Big Data within your organization and start putting it to work – NOW!
  • Understand what the future of Big Data & Advanced Business Analytic is.
And much more! Please Click here to check it out.. 

Chairpersons
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Wednesday February 18, 2015 11:15 - 18:00
Crystal Room 1 Radisson Blu Plaza,Near Mahipalpur Extension NH 8,New Delhi 110037

11:15

Content Marketing Conference Day 1
The old adage ‘Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime’ holds very true in today’s marketing context. We’ve reached that era of marketing where it isn’t about glitzy commercials any more – it’s about speaking, engaging and building relationships with our customers, through powerful content aimed at storytelling, building relationships and creating meaningful experiences for your customers. At the Content Marketing summit, discover how as marketers, you can use content as a potent platform to effectively reach out to your customers who are tired of being sold, sold, sold!The Content Marketing Summit brings together CMOs and senior marketing professionals for cutting edge insights, sessions and workshops to learn about the practice of content marketing – from strategy to content creation to content distribution to metrics and measurement.
 
What to expect:Over 30 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can imagine!

Key takeaways: 
  • Why content is more critical than ever to marketing success.
  • How you can deliver great content campaigns whether you’re a big brand with deep pockets, or an SME with a limited marketing budget.
  • The power of an effective catalogue, designed to create emotional connection, elevate a brand and still make a sale.
  • The power of social media in the journey to creating powerful content, especially when you’re marketing to millennials, the always ‘on’ customers.
  • Creating relevant, authentic content to reach out and engage a global audience.
And much more!Please click here to check it out..

Wednesday February 18, 2015 11:15 - 18:00
Crystal Room 2 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

11:15

Tech Summit Conference Day 1
Technology has had a dramatic effect on marketing and is reshaping the role and responsibilities of both CMOs and CIOs and the relationships between marketing and IT. Technology is clearly no luxury today, rather, an indispensable part of people’s lives. It forms the platform we use to interact, share experiences, and stay connected. And as marketers, the last thing we should be doing is shying away from using technology effectively to provide tailored, innovative and meaningful experiences to our customers. At the Tech summit, understand, discuss and debate on how technology has truly impacted 21st century marketing, and what the future of marketing looks like in this context.

Who should attend: The Summit is for the growing community of hybrid professionals who are both marketing as well as technology savvy: marketing technologists, marketing developers, creative technologists, growth hackers, data scientists, and digital strategists.

What to expect: Explore a broad range of important marketing technology issues and ideas, Learn smart strategies for tracking next year’s tech innovation today, and hear from game-changers, as well as tech start-ups on how to effectively create conversations, experiences and relationships for customers using technology.

And much more! Please click here to check it out!

Chairpersons
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →

Wednesday February 18, 2015 11:15 - 18:00
Crystal Room 3 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

11:15

Creative Innovation and Design Conference Day 1
Creativity is contagious. Pass it on.” — Albert EinsteinIn the marketing era today, Creativity’s gotten a completely new meaning, with effective design being one that makes people ‘think’. And creativity doesn’t just stop at design, it’s about how unique the experience that you give your customer is. How do we bring this new face of creativity into our marketing universe? Find out at the Creative Innovation and Design Summit!

What to expect: A plethora of workshops offering scintillating content on various topics, ranging from business innovation to deconstructive marketing techniques.An opportunity to explore every facet of creativity, innovation & design among an international community of like-minded people sharing best practices and life experiences from a variety of cultures, backgrounds and professions.There’s also a HUB where experts are available throughout the day for private One on One consultations.

Key takeaways:
  • Understanding from marketing Guru Drayton Bird and others, what Direct Marketing truly means.
  • Discovering what Design Thinking implies, through a series of interactive workshops.
  • How great creatives successfully sell mundane, boring or inane products.
  • How do you use creativity to create meaningful customer experience?
  • How to adopt an inside-out approach to uncovering creativity.
And much more!Please click here to check it out..

Chairpersons
avatar for Paresh Chaudhry

Paresh Chaudhry

Chief Executive Officer, Madison PR, Chairperson, Creative, Innovation and Design Conference
Combining expertise in marketing, brand communications and reputation management spanning multiple industries, Paresh’s hands-on experience across key global markets, has set value benchmarks in global corporate communication function. Paresh is the founder President of Indian Forum of Corporate Communicators (IFCC), a large group of practicing Corporate Communications professionals from leading corporates across the country. With over 25... Read More →

Wednesday February 18, 2015 11:15 - 18:00
Ebony Room 1 Radisson Blu Plaza,Mahipalpur Extension NH 8, New Delhi – 110037
 
Thursday, February 19
 

09:00

Data and Performance Marketing Conference- Day 2
Numbers, statistics, figures – technology today has given us access to more research findings and data than we ever imagined. But what does that imply for us in the marketing universe? Do we now become ‘hard’ marketers, where every marketing action we plan to execute is driven by analytics, or is marketing still about winning people’s emotions? Again, while technology may have given us a wide range of data to work with, how much of it is really relevant, and where do we source this data from – in-house or externally? At the Data and Performance Marketing Summit, allow yourself to explore different facets of this very interesting and debatable topic, by listening to what stalwarts across the industry have to say on the data-driven trend of marketing.

Key Takeaways:
  • How Big Data today forms a core base for marketing decisions today.
  • Why the future of marketing lies in the integration of data and creativity, and how to balance hard data and gut emotion when planning your marketing strategy.
  • Harnessing technology to effectively engage and nurture your customers throughout the Consumer lifecycle.
  • How to effectively find Big Data within your organization and start putting it to work – NOW!
  • Understand what the future of Big Data & Advanced Business Analytic is.
And much more! Please Click here to check it out.. 

Chairpersons
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Thursday February 19, 2015 09:00 - 18:00
Crystal Room 1 Radisson Blu Plaza,Near Mahipalpur Extension NH 8,New Delhi 110037

09:00

Content Marketing Conference Day 2
The old adage ‘Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime’ holds very true in today’s marketing context. We’ve reached that era of marketing where it isn’t about glitzy commercials any more – it’s about speaking, engaging and building relationships with our customers, through powerful content aimed at storytelling, building relationships and creating meaningful experiences for your customers. At the Content Marketing summit, discover how as marketers, you can use content as a potent platform to effectively reach out to your customers who are tired of being sold, sold, sold!The Content Marketing Summit brings together CMOs and senior marketing professionals for cutting edge insights, sessions and workshops to learn about the practice of content marketing – from strategy to content creation to content distribution to metrics and measurement.
 
What to expect:Over 30 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can imagine!

Key takeaways: 
  • Why content is more critical than ever to marketing success.
  • How you can deliver great content campaigns whether you’re a big brand with deep pockets, or an SME with a limited marketing budget.
  • The power of an effective catalogue, designed to create emotional connection, elevate a brand and still make a sale.
  • The power of social media in the journey to creating powerful content, especially when you’re marketing to millennials, the always ‘on’ customers.
  • Creating relevant, authentic content to reach out and engage a global audience.
And much more!Please click here to check it out..

Thursday February 19, 2015 09:00 - 18:00
Crystal Room 2 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

09:00

Tech Summit Conference Day 2
Technology has had a dramatic effect on marketing and is reshaping the role and responsibilities of both CMOs and CIOs and the relationships between marketing and IT. Technology is clearly no luxury today, rather, an indispensable part of people’s lives. It forms the platform we use to interact, share experiences, and stay connected. And as marketers, the last thing we should be doing is shying away from using technology effectively to provide tailored, innovative and meaningful experiences to our customers. At the Tech summit, understand, discuss and debate on how technology has truly impacted 21st century marketing, and what the future of marketing looks like in this context.

Who should attend: The Summit is for the growing community of hybrid professionals who are both marketing as well as technology savvy: marketing technologists, marketing developers, creative technologists, growth hackers, data scientists, and digital strategists.

What to expect: Explore a broad range of important marketing technology issues and ideas, Learn smart strategies for tracking next year’s tech innovation today, and hear from game-changers, as well as tech start-ups on how to effectively create conversations, experiences and relationships for customers using technology.

And much more! Please click here to check it out!

Chairpersons
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →

Thursday February 19, 2015 09:00 - 18:00
Crystal Room 3 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

09:00

Creative Innovation and Design Conference Day 2
Creativity is contagious. Pass it on.” — Albert EinsteinIn the marketing era today, Creativity’s gotten a completely new meaning, with effective design being one that makes people ‘think’. And creativity doesn’t just stop at design, it’s about how unique the experience that you give your customer is. How do we bring this new face of creativity into our marketing universe? Find out at the Creative Innovation and Design Summit!

What to expect: A plethora of workshops offering scintillating content on various topics, ranging from business innovation to deconstructive marketing techniques.An opportunity to explore every facet of creativity, innovation & design among an international community of like-minded people sharing best practices and life experiences from a variety of cultures, backgrounds and professions.There’s also a HUB where experts are available throughout the day for private One on One consultations.

Key takeaways:
  • Understanding from marketing Guru Drayton Bird and others, what Direct Marketing truly means.
  • Discovering what Design Thinking implies, through a series of interactive workshops.
  • How great creatives successfully sell mundane, boring or inane products.
  • How do you use creativity to create meaningful customer experience?
  • How to adopt an inside-out approach to uncovering creativity.
And much more!Please click here to check it out..

Chairpersons
avatar for Paresh Chaudhry

Paresh Chaudhry

Chief Executive Officer, Madison PR, Chairperson, Creative, Innovation and Design Conference
Combining expertise in marketing, brand communications and reputation management spanning multiple industries, Paresh’s hands-on experience across key global markets, has set value benchmarks in global corporate communication function. Paresh is the founder President of Indian Forum of Corporate Communicators (IFCC), a large group of practicing Corporate Communications professionals from leading corporates across the country. With over 25... Read More →

Thursday February 19, 2015 09:00 - 18:00
Ebony Room 1 Radisson Blu Plaza,Mahipalpur Extension NH 8, New Delhi – 110037

19:30

CMO Choice Awards
Vetting a potential agency/vendor/enabler partner has been a topic for discussion and debate ever since. For marketers, the challenge is staying ahead of the breakneck pace of marketing innovation and working with the most trusted.You need a neutral and unbiased perspective of Marketing eco-system enablers & Advertising Agencies, Technologies and platforms that drive business ROI.  This is where DMAi steps in. Starting today, we are taking this to the next level. Soon, you will remember names of the most trusted vendors on the top of your head.

For more details please click here!


Speakers
avatar for Subhrangshu Neogi

Subhrangshu Neogi

Director & Head -Marketing and Brand, Religare Enterprises Limited, Chairperson, CMO Choice Awards
As the head of the group’s marketing efforts, Subhrangshu oversees and offers strategic guidance for marketing programs across all financial services businesses of the group, straddling a diverse bouquet of products, channels and segments. He is also the chief custodian for the Religare Brand having navigated it since inception and responsible for the overall architecture, positioning and consistency across all platforms. He is a key... Read More →


Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

19:30

Content Marketing Awards

Chairpersons
avatar for Sanjay Tripathy

Sanjay Tripathy

Senior Executive Vice President - Head Marketing, Product, Analytics, Digital & E-Commerce, HDFC Life
An industry leader with 23 years of expertise in managing large businesses and setting up successful e-commerce, direct to customers, franchise and other traditional verticals. Turning around loss-making ventures/brands and changing businesses/brands on their head. | A team leader with superior interpersonal skills, capable of resolving multiple and complex issues and motivating team members to peak performance  | A change leader with proven... Read More →

Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

19:30

DMAi Hall of Fame Awards

Honoring the legends who stand immortal in the glare of time!
Overcoming obstacles. Innovating. Creating. Inspiring. In a field as vast as any galaxy, they are the stars that lead the way. Blazing new trails with their dedication and creativity, in a constant quest to raise the bar on possibilities. Where others may have halted, they forged ahead. Mentoring novices. Creating processes and structures. Sharing crucial knowledge. And yes, inspiring whole new generations to take up the torch of marketing.
Join us at the DMAi HALL OF FAME 2014 Awards Evening on 19 Feb at Radisson Blu, Delhi India GMA Week 18th-20th February 2014.

“Somewhere along the line, after I’m finally off the premises, you or your successors may want to take my name off the premises, too. It’s ok with me, if it’s good for you. But I would demand that you take my name off the door, when you lose that restless feeling that anything you do is ever quite good enough.When you lose your passion for thoroughness. When you stop building on strong ideas and start a routine production line. That my friends is when I shall demand you take my name off the door.”

For more details please click here! 

Chairpersons
avatar for Ramesh Iyengar

Ramesh Iyengar

CMD, Select Direct Marketing Communications P Ltd
Ramesh Iyengar was honored by DMAi (Direct Marketing Association India) as the first Inductee in the DMAi Hall of Fame in 2012, instituted on lines similar to that of DMA USA. Ramesh was conferred the award in recognition of his pioneering status, for being an Industry Spokesperson at many fora, his sustained training and development of Direct Marketing personnel and for helping businesses produce success using DM and CRM over decades. Ramesh... Read More →

Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

19:30

DMAi Knights Awards

Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

19:30

Marketer of the Year Awards

Chairpersons
avatar for Sanjay Behl

Sanjay Behl

CEO, Raymond Limited, Chairperson, Marketer of the Year Awards
Sanjay is currently the CEO of Raymond Lifestyle and is responsible for Textile, Apparel and Retail businesses. He is also a management board member of Raymond Apparel limited. Besides the last 1 1/2 year in Textiles industry, Sanjay has over two decades of prior work experience with 10-years in FMCG and 10-years in Telecom. He has worked with HUL, Nokia and Reliance in diverse functional and business leadership capacities across all the... Read More →

Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037

19:30

Marketing Innovation Awards
DMA India also celebrates such game changing products and solutions that enabled marketers to shift away from conventional marketing practices and enter, with confidence, a marketing space dominated by data driven techniques and defined by rapid development, growth and change. Marketing innovation awards is an attempt to honour such trend setters! The award program is fashioned very closely on the lines of the DMA (US) Marketing Innovation Awards.

For more details please click here! 

Chairpersons
avatar for Ajay Row

Ajay Row

Chairperson, Marketing Innovation Awards
Ajay Row: PGDM from IIM (Cal), with 27 years of experience almost entirely spear-heading loyalty, data-driven marketing and customer management programs and CRM mainly in India, but also globally Prior roles include VP of CRM for Taj globally, co-founder and Executive Director of CustomerAsset (now listed as FirstSource Ltd), CEO of Wunderman India, General Manager of Trikaya Grey Direct and responsible for launching India’s first... Read More →

Thursday February 19, 2015 19:30 - 22:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037
 
Friday, February 20
 

09:00

Data and Performance Marketing Conference- Day 3
Numbers, statistics, figures – technology today has given us access to more research findings and data than we ever imagined. But what does that imply for us in the marketing universe? Do we now become ‘hard’ marketers, where every marketing action we plan to execute is driven by analytics, or is marketing still about winning people’s emotions? Again, while technology may have given us a wide range of data to work with, how much of it is really relevant, and where do we source this data from – in-house or externally? At the Data and Performance Marketing Summit, allow yourself to explore different facets of this very interesting and debatable topic, by listening to what stalwarts across the industry have to say on the data-driven trend of marketing.

Key Takeaways:
  • How Big Data today forms a core base for marketing decisions today.
  • Why the future of marketing lies in the integration of data and creativity, and how to balance hard data and gut emotion when planning your marketing strategy.
  • Harnessing technology to effectively engage and nurture your customers throughout the Consumer lifecycle.
  • How to effectively find Big Data within your organization and start putting it to work – NOW!
  • Understand what the future of Big Data & Advanced Business Analytic is.
And much more! Please Click here to check it out.. 

Chairpersons
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while helping Digital Agencies in Europe and US to become more profitable and flexible, by providing Search offshore services. | | During his seventeen affluent years... Read More →

Friday February 20, 2015 09:00 - 18:00
Crystal Room 1 Radisson Blu Plaza,Near Mahipalpur Extension NH 8,New Delhi 110037

09:00

Content Marketing Conference Day 3
The old adage ‘Give a man a fish and you feed him for a day. Teach him to fish and you feed him for a lifetime’ holds very true in today’s marketing context. We’ve reached that era of marketing where it isn’t about glitzy commercials any more – it’s about speaking, engaging and building relationships with our customers, through powerful content aimed at storytelling, building relationships and creating meaningful experiences for your customers. At the Content Marketing summit, discover how as marketers, you can use content as a potent platform to effectively reach out to your customers who are tired of being sold, sold, sold!The Content Marketing Summit brings together CMOs and senior marketing professionals for cutting edge insights, sessions and workshops to learn about the practice of content marketing – from strategy to content creation to content distribution to metrics and measurement.
 
What to expect:Over 30 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement, and more new ideas than you can imagine!

Key takeaways: 
  • Why content is more critical than ever to marketing success.
  • How you can deliver great content campaigns whether you’re a big brand with deep pockets, or an SME with a limited marketing budget.
  • The power of an effective catalogue, designed to create emotional connection, elevate a brand and still make a sale.
  • The power of social media in the journey to creating powerful content, especially when you’re marketing to millennials, the always ‘on’ customers.
  • Creating relevant, authentic content to reach out and engage a global audience.
And much more!Please click here to check it out..

Friday February 20, 2015 09:00 - 18:00
Crystal Room 2 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

09:00

Tech Summit Conference Day 3
Technology has had a dramatic effect on marketing and is reshaping the role and responsibilities of both CMOs and CIOs and the relationships between marketing and IT. Technology is clearly no luxury today, rather, an indispensable part of people’s lives. It forms the platform we use to interact, share experiences, and stay connected. And as marketers, the last thing we should be doing is shying away from using technology effectively to provide tailored, innovative and meaningful experiences to our customers. At the Tech summit, understand, discuss and debate on how technology has truly impacted 21st century marketing, and what the future of marketing looks like in this context.

Who should attend: The Summit is for the growing community of hybrid professionals who are both marketing as well as technology savvy: marketing technologists, marketing developers, creative technologists, growth hackers, data scientists, and digital strategists.

What to expect: Explore a broad range of important marketing technology issues and ideas, Learn smart strategies for tracking next year’s tech innovation today, and hear from game-changers, as well as tech start-ups on how to effectively create conversations, experiences and relationships for customers using technology.

And much more! Please click here to check it out!

Chairpersons
avatar for Vasantha V Kumar

Vasantha V Kumar

CMO, IBM
Vasanth is currently responsible for managing the entire IBM Marketing & Communication function in India South Asia in addition to his role as the Brand & Communication Leader. As the Brand & Communications Leader for IBM in India South Asia (ISA), Vasanth leads a team of professionals across the functions of Brand Systems, Digital Marketing, External Relations, Workforce Enablement and Field Enablement supporting the domestic... Read More →

Friday February 20, 2015 09:00 - 18:00
Crystal Room 3 Radisson Blu Plaza, National Highway 8, Mahipalpur, New Delhi-110037

09:00

Creative Innovation and Design Conference Day 3
Creativity is contagious. Pass it on.” — Albert EinsteinIn the marketing era today, Creativity’s gotten a completely new meaning, with effective design being one that makes people ‘think’. And creativity doesn’t just stop at design, it’s about how unique the experience that you give your customer is. How do we bring this new face of creativity into our marketing universe? Find out at the Creative Innovation and Design Summit!

What to expect: A plethora of workshops offering scintillating content on various topics, ranging from business innovation to deconstructive marketing techniques.An opportunity to explore every facet of creativity, innovation & design among an international community of like-minded people sharing best practices and life experiences from a variety of cultures, backgrounds and professions.There’s also a HUB where experts are available throughout the day for private One on One consultations.

Key takeaways:
  • Understanding from marketing Guru Drayton Bird and others, what Direct Marketing truly means.
  • Discovering what Design Thinking implies, through a series of interactive workshops.
  • How great creatives successfully sell mundane, boring or inane products.
  • How do you use creativity to create meaningful customer experience?
  • How to adopt an inside-out approach to uncovering creativity.
And much more!Please click here to check it out..

Chairpersons
avatar for Paresh Chaudhry

Paresh Chaudhry

Chief Executive Officer, Madison PR, Chairperson, Creative, Innovation and Design Conference
Combining expertise in marketing, brand communications and reputation management spanning multiple industries, Paresh’s hands-on experience across key global markets, has set value benchmarks in global corporate communication function. Paresh is the founder President of Indian Forum of Corporate Communicators (IFCC), a large group of practicing Corporate Communications professionals from leading corporates across the country. With over 25... Read More →

Friday February 20, 2015 09:00 - 18:00
Ebony Room 1 Radisson Blu Plaza,Mahipalpur Extension NH 8, New Delhi – 110037

15:45

An Evening with Drayton Bird on Direct Marketing
Speakers
avatar for Drayton Bird

Drayton Bird

Founder, Drayton Bird Associates
In 2003, the Chartered Institute of Marketing named Drayton Bird one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt. Advertising immortal David Ogilvy stated that “Drayton Bird knows more about direct marketing than anyone else in the world”. Sir Martin Sorrell, CEO and founder of WPP, the world’s largest advertising and marketing services... Read More →


Friday February 20, 2015 15:45 - 18:00
The Grand Ball Room Radisson Blu Plaza,National Highway 8, Mahipalpur, New Delhi, 110037