Advice from the man “who knows more about Direct marketing than anyone in the world”
What is a “meaningful customer experience”?
Drayton will reveal how he learned when he first came to India in 1987. With some wise advice in a video from advertising wizard David Ogilvy.
Which of the four pillars of marketing success matter most? Where do marketers make costly mistakes.
1. Can your focus on creativity, innovation and design kill your profits?
2. Big data, small data? Which matters most? But only if you know how to use it.
3. Why all the fuss about content? What does it really mean.
4. Is technology always a blessing? Can it be a curse?
Honoring the legends who stand immortal in the glare of time!
Overcoming obstacles. Innovating. Creating. Inspiring. In a field as vast as any galaxy, they are the stars that lead the way. Blazing new trails with their dedication and creativity, in a constant quest to raise the bar on possibilities. Where others may have halted, they forged ahead. Mentoring novices. Creating processes and structures. Sharing crucial knowledge. And yes, inspiring whole new generations to take up the torch of marketing.
Join us at the DMAi HALL OF FAME 2014 Awards Evening on 19 Feb at Radisson Blu, Delhi India GMA Week 18th-20th February 2014.