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Kiran Rao

Bangalore
Kiran is responsible for leading all marketing initiatives for IBM’s Analytics business unit across India and South Asia. This would include planning and executing programs that lead to marketing created revenue through digital acceleration, data driven marketing and a strong content and campaign strategy. He works closely with the Business leadership across the Analytics Portfolio to support IBM’s aggressive growth strategy in the region. 

Prior to this, Kiran led Marketing for IBM’s Enterprise business in India and South Asia. The charter included client segment marketing, market conditioning in new markets and demand generation programs which help expand IBM’s footprint in existing clients and acquire new clients. 
In his career spanning over 21 years Kiran has cross industry and domain experience which include Brand & Communications, and Sales & Business Management across Consumer Electronics, Advertising, Brand Consulting and Information Technology.