Advice from the man “who knows more about Direct marketing than anyone in the world”
What is a “meaningful customer experience”?
Drayton will reveal how he learned when he first came to India in 1987. With some wise advice in a video from advertising wizard David Ogilvy.
Which of the four pillars of marketing success matter most? Where do marketers make costly mistakes.
1. Can your focus on creativity, innovation and design kill your profits?
2. Big data, small data? Which matters most? But only if you know how to use it.
3. Why all the fuss about content? What does it really mean.
4. Is technology always a blessing? Can it be a curse?
