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Friday, February 20 • 09:00 - 18:00
Data and Performance Marketing Conference- Day 3

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Numbers, statistics, figures – technology today has given us access to more research findings and data than we ever imagined. But what does that imply for us in the marketing universe? Do we now become ‘hard’ marketers, where every marketing action we plan to execute is driven by analytics, or is marketing still about winning people’s emotions? Again, while technology may have given us a wide range of data to work with, how much of it is really relevant, and where do we source this data from – in-house or externally? At the Data and Performance Marketing Summit, allow yourself to explore different facets of this very interesting and debatable topic, by listening to what stalwarts across the industry have to say on the data-driven trend of marketing.

Key Takeaways:
  • How Big Data today forms a core base for marketing decisions today.
  • Why the future of marketing lies in the integration of data and creativity, and how to balance hard data and gut emotion when planning your marketing strategy.
  • Harnessing technology to effectively engage and nurture your customers throughout the Consumer lifecycle.
  • How to effectively find Big Data within your organization and start putting it to work – NOW!
  • Understand what the future of Big Data & Advanced Business Analytic is.
And much more! Please Click here to check it out.. 

Chairpersons
avatar for Vivek Bhargava

Vivek Bhargava

Chief Executive Officer, iProspectCommunicate2
Vivek Bhargava is the founder and managing director of Communicate 2, an organisation he founded in 1997 at the dawn of the digital age. Acquired by the Dentsu Aegis Network in 2012, iProspect Communicate 2 continues to dominate performance oriented Digital Advertising in India while... Read More →

Friday February 20, 2015 09:00 - 18:00 IST
Crystal Room 1 Radisson Blu Plaza,Near Mahipalpur Extension NH 8,New Delhi 110037